课程背景
【课程缘起】Course Background
在当今竞争激烈的商业环境中，有效的交流和出色的演说表述本领对于公司的成功举足轻重。无论是员工、高管还是CEO，都需要在不同情境准确、清晰并且有影响力地传达自己的想法和资讯。
对于员工来说，良好的演说和表述本领能支援他们在队伍会议中更好地阐述自己的事务结晶和看法，拉升自身在队伍中的影响力，助推和同事间的协同。例如，在项目呈报中，能够条理清晰地说明项目进展、遇到的问题以及解题打法，有助于获得队伍成员的支持和资源。同时，这也为他们的职业演进打下坚实基础，增加在内部晋升等等方面的竞争力。
对于高管而言，他们需要在公司内部的方略会议、业务碰头等情境中，精准地传达决策思路和业务方向，以带出队伍朝着正确的标的前进。面对复杂的业务情况和众多的利益相关者，高管的演说表述本领直接关系到队伍的执行本领和对方略的领会程度。比如在激励队伍化解挑战时，富有打动人的演说能够激发员工的斗志和革新精神。
而对于CEO来说，演说和表述更是公司对外样貌练出和业务拓展的要害环节。在投资者会议、业界峰会等等情境，CEO需要借助精彩的演说勾住投资、拓展携手机会以及拉升公司的品牌知名度。他们的话语不仅代表个人，更代表着整个公司的愿景和价值观。例如，在向投资者引见公司的演进前景和竞争优势时，清晰、笃定并且富有说服力的表述能够增强投资者的信心。
综上所述，开展《职场高效演说和表述》课程，能够周全拉升公司不同层级人员的交流本领，助推公司内部的高效运作和对外的良好样貌练出，从而在激烈的市场竞争中取得优势。
In the current competitive commercial environment, efficient communication and excellent presentation competencies are critical to the success of a commercial. Employees, executives, and ceos all need to communicate their ideas and messages accurately, clearly, and with impact in different Settings.
For staff members, good presentation and expression competencies can assist them better explain their work results and opinions in crew meetings, enhance their influence in the crew, and promote collaboration with colleagues. For example, in a project report, being able to clearly explain the progress of the project, the problems encountered, and the solutions will assist to obtain support and resources from crew members. At the same time, it also lays a solid foundation for their career buildment and increases their competitiveness in internal promotion and other aspects.
For executives, they need to accurately communicate decision-making ideas and commercial direction in internal game plan meetings, commercial discussions and other occasions to guide the crew towards the right objective. In the face of complex commercial situations and numerous stakeholders, the executive's presentation ability is directly related to the crew's execution and grasping of game plan. For example, when motivating a crew to tackle a challenge, a powerful speech can inspire staff members to fight and innovate.
For ceos, speech and expression are the key links of external image building and commercial expansion. At investor conferences, industry summits, and other events, ceos need to use good speeches to attract investment, expand partnership opportunities, and enhance brand awareness. Their words not only represent the individual, but also represent the vision and values of the entire company. For example, when presenting a company's prospects and competitive advantages to investors, a clear, confident and persuasive expression can enhance investor confidence.
To sum up, carrying out the course "Efficient Speech and Expression in the Workplace" can comprehensively enhance the communication ability of staff members at different levels of the enterprise, promote the efficient operation of the enterprise inside and the good image building of the enterprise outside, so as to gain advantages in the fierce market competition.
课程收益
【课程获益】Course Benefits
1、 弄懂怎样拉升笃定 How can you enhance your confidence
2、 弄懂怎样克服怯场 Know how to overcome tension
3、 掌握怎样做精彩开场白 Master how to make a wonderful opening
4、 掌握怎样表述有重点和推演不跑题 Master how to express with focus and logic without going off topic
5、 弄懂对同事/老板/买方，讲话要注意什么 What should you pay attention to when speaking to colleagues/bosses/clients
6、 掌握怎样目光抓住全场，神情锁定观众 Know how to be eyes seize the whole audience, expression lock the audience
7、 掌握怎样擅用肢体语言给演说加分 Know how to use your body language to give your speech a boost
8、 掌握不同演说情境注意事项 Precautions for different speech scenarios
【课程特色】Course Features
易学易懂，强交流，风趣幽默，实战实例多，干货没有废话
Easy to learn and grasp, strong interaction, humor, actual combat cases, no nonsense
课程大纲
【课程纲要】Course Outline
第一天 First day
一、认识自我，拉升笃定。读懂自己，增强笃定，让讲话更充实表现力和打动人（1.5小时）
Know yourself and enhance your self-confidence。Understand yourself, enhance self-confidence, make speech more expressive and appealing
1、弄懂自己，六大问题映射真实性格 Six questions reflect true character
（1）别人对你的第一印象为何 What's the first impression people have of you
（2）你童年最大的恐惧为何 What was your greatest childhood fear
（3）你性格上最大的优点为何 What is your greatest strength in character
（4）别人身上有什么特点是你十分欣赏而自己却不喜欢的 What characteristics do you admire so much in others that you don't
（5）你性格中的什么特质总是让你陷入麻烦 What trait in your personality has always gotten you into trouble
（6）你最不喜欢别人的哪一种性格特征 What personality trait do you particularly dislike in others
2、拉升笃定的四个好办法 Four great ways to boost your confidence
（1）选项第一排座位 Choose the first row of seats
（2）操练直视别人的眼睛 Practice looking people in the eye
（3）经常在公共情境讲话 Speak in public often
（4）走得快，具体来看，经常开怀大笑 Walk fast and big laugh often
一、
怎样克服怯场 （0.5小时） How to Overcome nervousness
1. 1，相信自己，不要惊慌，具体来看，不要太在意别人对你的看法 Trust yourself and don’t be panic, don’t care too much about others’ view on you
2. 2、熟稔一切——材料/会场/PPT/麦克风等等 Familiarize yourself with everything --material/meeting place/PPT/microphone etc
3. 3，深呼吸，就一线经验说，告诉自己这是最好的 Deep breathe and Tell yourself it's the best in mind thousand times
4.
三，怎样做一个精彩的开场白 （0.5小时） How to make a good opening
5. 1、怎样借助简单有趣的自我引见迅速勾住人
6. How to quickly attract people with a simple and interesting introduction
7. （1）5W法 5W
（1） 说故事法 Story telling
1.
四、把握重点，表述有推演 （0.5小时）Grasp the key points and express logically
2.
防止跑题不锁住Avoid going off topic
1， 回答问题 REPLY：“ARE法则(rules)”
2、 呈报事务 Report：“PREP” rules
1. 实例：PREP采用实例 PREP USAGE EXAMPLE
一、
对同事/老板/买方，落地时，讲话要注意什么 （3小时） What should I pay attention to when speaking to colleagues/bosses/clients
1、 和同事交流 To College
1. 2、和老板/领导交流 To Boss/Leader
2. （1）简单直接，就一线经验说，越直接越好，不要绕弯子，老板有充实的辨别的本领，两点之间，落地时，实操中，直线最短。
3. Simple and direct, the more direct the better, do not go around, the boss has a rich ability to distinguish, between two points, the shortest straight line.
4. （2）不要离领导太远，执行层面，不要觉得只管做事，具体来看，就一线经验说，不找领导交流进度 Do not be too far away from the leader, do not feel that you can only do things, do not find the leader to communicate progress
5. （3）不要让领导做填空题，在实际应用里，实操中，要做选项题 Do not let the leader to fill in the blank, to do multiple choice questions
6. （4）同一个错误不要出现两次 Don't make the same mistake twice
7. （5）领导布置差事时候，在实际应用里，具体来看，重复复述确认差事 When the leader assigns tasks, repeat and confirm the tasks
8. （6）不要大会上当场挑战领导的权威 Do not challenge the authority of the leader on the spot at the meeting
9. （7）最要害，实操中，就一线经验说，领导都是要“结果”！！Most crucially, leaders are to "results"!
10. 实例：实操具体交流实例
11. 3、和买方交流 To Client
12. （1）为何人要有两个耳朵，两个眼睛，却只有一个嘴巴？
13. 面对买方，运行层面，换个角度看，更多需要“多听”“多看”“少讲”
14. Why do people have two ears, two eyes, but only one mouth?
15. In the face of clients, more needs"listen more", "see more", "speak less"
16. （2）买方最要害知道的资讯，落地时，落地时，不是这个货品好不好，是这个货品对他来说，有什么价值？能够提供的价值越高越好，落地时，需要支付的费用越低越好
17. The most crucial information for the client to know is not no matter the offering is good or not, but what is the value of the offering to him?The higher the value you can deliver, the lower the fees he has to pay, the better
18. 实例：实操具体交流实例
19.
第二天：Second Day
20.
六，实操中，目光抓住全场，往细里说，神情锁定观众（1.5小时） Eyes and expressions fixed on the audience
21. 1，落地时，运行层面，怎样眼神说话 How to talk with your eyes
22. （1）雨露均沾 Eyes take care of everyone
23. （2）倒三角模型 Inverted triangle model：Two Eyes and nose to and fro
24. （3）50/70要则 50/70 rules：50% to go，换个角度看，就一线经验说，70% to get
25. （4）2个不要要则 2 Don’t Rules：Don’t be too much over 80%，就一线经验说，实操中，执行层面，Don’t be too less than 30%
26. 2，换个角度看，怎样操练眼神：How to Practice Eyes Contact
27. （1）闭眼在缓缓睁眼，往细里说，执行层面，缓缓锁住 Close eyes slowly open eyes, slowly focus
28. （2）多揣摩情绪，运行层面，在实际应用里，往细里说，加入情绪在眼神当中 Look for the emotion and put it in your eyes
29. （3）眼睛配合说话内容的节奏和卡点 The eyes match the rhythm and timing of the speech
30. （4）眼神要坚定，往细里说，换个角度看，在实际应用里，不能游离，游离给人卑微和猥琐的感觉
31. The eyes should be firm, can not be away, otherwise give people lowly and indecent feeling
32. （5）眼神要温和，在实际应用里，实操中，往细里说，不能太过生猛，由于会给人威胁和不安
33. Keep your eyes gentle and not too fierce, as they can be threatening and uncomfortable
34. （6）眼神不要闪躲，往细里说，从实践看，就一线经验说，不要忽略 Don't dodge your eyes, don't ignore them
35. （7）眼神不要向上抬头过高，在实际应用里，运行层面，落地时，也不要低头看地上
36. Don't look too high up, and don't look down at the ground
37.
七，就一线经验说，让你的身体说话（0.5小时） Let your body talk
38. 1，具体来看，实操中，擅用肢体语言给演说加分 Good use of body language
39. （1）对话=7%语言+30%说话方式+63%身体语言（肢体/眼神/动作/穿着等等）
40. Conversation =7% language +30% speech style +63% body language (body/eyes/movements/clothes, etc.)
41. （2）发现对方的身体语言奥秘：Discover your partner's body language:
42. 2，演说动作举例：七个要害动作运用
43. Speech gestures for example: seven crucial gestures to use
44.
八，执行层面，不同演说情境拆解（2小时） Analysis of real different speech scenes
45. 1，内部会议 internal meetings
46. 2，线上会议 online meetings
47. 3，公司会议的一些经典词句 Some classic phrases from company meetings
48.
九，执行层面，分组操练实操和点评（2小时）
49. 1，每人2分钟演说内容引见同事 Practice in groups: 2 minutes for each speaker to introduce your colleges
1， 每人3分钟演说内容群体面试 Practice in groups: 2 minutes for each speaker for group interview
2、 线上直播演说 Live streaming speech
1. 4、买方答谢会：client appreciation meeting
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4.
老师简介
Introduction to lecturers
弄懂更多
博闻智咨询|谢桦老师
适合谁听
Target Audience有销售交流诉求和演说诉求的员工、高管、董事长等等Employees、executives、boss、etc.。建议同一家企业 3 人以上同来，课堂上直接改造本企业的实际问题——单人参加也能学到方法，但带不走可用的成果。
交付流程
课前：顾问访谈 2 位管理者，收集现状与问题清单，讲师据此调整案例。课中：讲授与演练各占一半，产出可直接用的工具与方案。课后：7 天内提交改进建议，30 天内一次线上答疑。