课程背景
【课程缘起】
Course Background
在全球化的商业环境中，海事海务业界的公司和国际携手伙伴之间的交流举足轻重。格外是对于游轮和货轮等等领域，准确、专精并且规范的英文商业函电撰写本领是公司成功开展业务的要害。
随着国际贸易和航运业的持续演进，有效的交流能够防止误解、减少纠纷，确保业务的顺利开展。无论是和供应商协商采购、和买方交流服务，还是和港口当局协调运输安排，清晰准确的英文函电都是必不可少的抓手。
对于公司来说，拉升员工在海事海务英文商业函电方面的撰写本领，能够增强公司在国际市场上的竞争力，树立专精的公司样貌，拓展业务携手的机会。同时，良好的函电交流也有助于构筑长期稳定的商业关系，拉升买方满意度，保障航运业务的安全和高效运行。
In the globalized commercial environment, communication between enterprises in the maritime and marine affairs industry and international partners is of vital importance. Especially in fields such as cruise ships and cargo ships, the capacity to accurately, professionally, and standardly write English commercial correspondence is the key to the successful operation of enterprises.
With the continuous buildment of international trade and the shipping industry, efficient communication can avoid misgraspings, reduce disputes, and make certain the smooth progress of commercial. Whether negotiating purchases with suppliers, communicating services with clients, or coordinating transportation arrangements with port authorities, clear and accurate English correspondence is an indispensable tool.
For enterprises, enhancing staff members' writing competencies in maritime and marine affairs English commercial correspondence can enhance the competitiveness of enterprises in the international market, establish a professional corporate image, and expand opportunities for commercial cooperation. At the same time, good correspondence communication also assists to establish long-term and stable commercial relationships, enhance client satisfaction, and make certain the safe and efficient operation of shipping commercial.
课程收益
1、 掌握海事海务业界概述和英文函电特点
1. Master the overview of the maritime industry and the characteristics of English correspondence and telecommunications.
1、 掌握海事海务业界概述和英文函电特点
1. Master the overview of the maritime industry and the characteristics of English correspondence and telecommunications.
3、掌握经典格式和金句 Master classic formats and golden sentences
4、掌握各种情境下函电撰写本领
Master the capacity to write letters and telegrams in various scenarios
【课程特色】Course Features
易学易懂，强交流，风趣幽默，实战实例多，干货没有废话
Easy to learn and grasp, strong interaction, humor, actual combat cases, no nonsense
课程大纲
上午（9:00 - 12:00）
一，9:00 - 9:30 课程概览和标的设定（Course Introduction and Goal Setting）
1、 引见课程的主要内容和研习标的
1. Introduce the main contents and study objectives of the course
1， 强调海事海务英文商业函电的意义
1. Emphasize the importance of English commercial correspondence on maritime affairs
二，9:30 - 10:30 海事海务业界概述和英文函电特点（Overview of the Maritime and Marine Affairs Industry and Characteristics of English Correspondence）
1、 引见海事海务业界的主要业务领域和运作流程
1. Introduce the main commercial areas and operation workflowes of the maritime industry
1、 拆解该业界英文函电的语言特点、专精术语和常用格式
1. This paper analyzes the language characteristics, professional terms and common formats of English correspondence in this industry
三，10:30 - 11:00 实例分享一：某游轮公司和供应商的采购协商函电（Case Sharing 1: Purchase Negotiation Correspondence between a Cruise Company and Suppliers）
1、拆解函电的结构和内容 Analyze the structure and content of the letter
2、解说其中的交流招数和注意事项 Explain the communication competencies and precautions
四，11:00 - 11:30 实例分享二：某货轮公司和港口当局的运输安排函电（Case Sharing 2: Transportation Arrangement Correspondence between a Cargo Ship Company and Port Authorities）
1、 剖析函电中的要害资讯和表述方式
1. Analyze the key information and expression in the letter
1、 强调和政府部门交流的要点
1. Emphasize the key points of communication with government departments
五，11:30 - 12:00 小组碰头和收束（Group Discussion and Summary）
1、 组织参训者分组碰头实例中的心得和教训
1. Organize students to discuss the experience and lessons from the case in groups
2. 2、收束上午的研习内容 Summarize the morning study content
下午（13:30 - 16:30）
六，13:30 - 14:30 B2B 英文商务函电的撰写要则和招数（Writing Principles and Skills of B2B English Business Correspondence）
1、 解说清晰、简洁、礼貌的撰写要则
1. Explain clear, concise and polite writing principles
2、引见怎样组织函电的结构和内容
How to organize the structure and content of the letter
七，14:30 - 15:00 经典格式和金句分享（Classic Formats and Golden Sentences Sharing）
1， 提供至少十个经典格式和金句，执行层面，用于函电的开头和结尾
1. Provide at least ten classic formats and sentences for the beginning and end of the letter
2、解释其适用情境和成效 Explain its applicable scenarios and effects
八，15:00 - 15:30 实例分享三：某航运公司和买方的服务交流函电（Case Sharing 3: Service Communication Correspondence between a Shipping Enterprise and Customers）
1、 拆解怎样处理买方投诉和提供解题打法
1. Analyze how to handle client complaints and deliver solutions
1、 研习维护良好买方关系的办法
1. Learn how to maintain good client relationships
九，15:30 - 16:00 实例分享四：某海事保险公司的业务拓展函电（Case Sharing 4: Business Expansion Correspondence of a Maritime Insurance Company）
1、 探讨怎样勾住潜在买方和引见货品优势
1. Discuss how to attract potential clients and introduce offering advantages
2、弄懂保险业务在函电中的表述特点
Understand the expression characteristics of insurance commercial in correspondence
十，16:00 - 16:30 实践和反馈（Practice and Feedback）
1、参训者开展函电撰写操练 Students conduct correspondence writing exercises
2、讲师开展点评和反馈 The lecturer gives comments and feedback
经典格式金句 Classic Formats and Golden Sentences Sharing
“Dear Sir/Madam,”（尊敬的先生 / 女士，落地时，）
“We are writing to inform you that...”（我们写信是为了通知您......）
“Thank you for your kind attention to this matter.”（感谢您对此事的关注。）
“We sincerely hope that...”（我们衷心希望......）
“Best regards,”（致以最诚挚的问候，从实践看，）
“I am looking forward to your prompt reply.”（期待您的及时回复。）
“If you have any further questions, please do not hesitate to contact us.”（倘若您有任何进一步的问题，请随时和我们联系。）
“With regards to...”（关于......）
“It is our pleasure to...”（我们很荣幸......）
“Kindly be informed that...”（敬请知悉......）
经典海事海务英文商业函电范例（可选项3-5个最感兴趣类目实地分享解说，在实际应用里，根据课程时间调整）Classic examples of maritime affairs English commercial correspondence (3-5 categories of interest can be selected to share and explain on site, adjusted according to the course time)
1，某游轮公司向港口申请靠岸许可的函电（Correspondence of a Cruise Company Applying for Berthing Permission from the Port）
2、货轮公司通知买方货物延迟交付的函电（Correspondence of a Cargo Ship Company Informing Customers of Delayed Delivery of Goods）
3，船舶供应商向船运公司推荐新货品的函电（Correspondence of a Ship Supplier Recommending New Products to a Shipping Company）
4，港口向航运公司发布航道变更通知的函电（Correspondence of a Port Issuing Notification of Channel Changes to Shipping Companies）
5，海事监管机构向船舶下达安全整改要求的函电（Correspondence of Maritime Regulatory Agencies Issuing Safety Rectification Requirements to Ships）
6、航运公司向船员发布事务安排的函电（Correspondence of a Shipping Company Issuing Work Arrangements to Crew Members）
游轮公司和旅行社协商携手细节的函电（Correspondence of a Cruise Company
7，Negotiating Cooperation Details with Travel Agencies）
货轮公司向保险公司索赔的函电（Correspondence of a Cargo Ship Company Making a
8，Claim to the Insurance Company）
船舶维修厂向船东呈报维修进度的函电（Correspondence of a Ship Repair Factory Reporting Repair Progress to the Shipowner）
9、海事律师事务所向买方提供法律意见的函电（Correspondence of a Maritime Law Firm Providing Legal Opinions to Clients）
10、出色海事海务业界英文商业函电培训范本
游轮公司和旅游代理的携手邀请函（Cooperation Invitation Letter from a Cruise Company to a Travel Agency）
11，货轮公司和燃料供应商的价格协商函（Price Negotiation Letter between a Cargo Ship Company and a Fuel Supplier）
12、港口管控部门和航运公司的安全通知函（Safety Notification Letter from a Port Management Department to a Shipping Company）
13、船舶维修公司和船东的维修报价函（Maintenance Quotation Letter from a Ship Repair Company to a Shipowner）
14、海事律师事务所和买方的法律咨询回复函（Legal Consultation Reply Letter from a Maritime Law Firm to a Client）
15、船舶装置制造商和采购商的货品引见函（Product Introduction Letter from a Ship Equipment Manufacturer to a Purchaser）
16、航运保险公司和投保人的保险条款说明函（Insurance Clause Explanation Letter from a Shipping Insurance Company to an Insured）
17、船舶租赁公司和承租方的租赁合同确认函（Lease Contract Confirmation Letter from a Ship Leasing Company to a Lessee）
18、海员劳务公司和船运公司的船员派遣函（Crew Dispatch Letter from a Seafarer Labor Service Company to a Shipping Company）
19、海事监管机构和航运公司的法规执行通知函（Regulatory Enforcement Notification Letter from a Maritime Regulatory Agency to a Shipping Enterprise）
老师简介
Introduction to lecturers
弄懂更多
博闻智咨询|谢桦老师
适合谁听
Target Audience有商务函电撰写诉求的员工、高管、董事长等等Employees、executives、chairmen、etc.。建议同一家企业 3 人以上同来，课堂上直接改造本企业的实际问题——单人参加也能学到方法，但带不走可用的成果。
交付流程
课前：顾问访谈 2 位管理者，收集现状与问题清单，讲师据此调整案例。课中：讲授与演练各占一半，产出可直接用的工具与方案。课后：7 天内提交改进建议，30 天内一次线上答疑。