课程背景
Syllabus for Entrepreneurship and Innovation administration（EIM）
《创业和革新管控》课程纲要
Tutor：Prof. Xinqing Luo
授课教师： 骆欣庆 教授
MBA School
Guangdong University of Foreign Studies
Spring, 2021
Course title:
Entrepreneurship and Innovation administration（EIM）
Pre-requisites:
Management,
Students:
Nature:
Compulsory
Credit hours:
32hrs
Credit points:
2
Instructor name:
Xinqing Luo 骆欣庆
Class time:
.
Instructor title:
Professor
Class/ Room
Office:
Phone:
Office hours:
Email:
Teaching Assistant:
Tel:
Email:
I.
Course Description
. 在今天环境复杂多变的外部条件下，组织和个体一定要树立全新的思路轮廓和认知模型，用革新思路驱动公司创业。本课主要支援公司管人者和决策人员构筑全新的革新性思路，拉升员工的认知水平，掌握思路的底层规律，树立正确的公司家精神。课程主要以实例的方式开展授课，中间和参训者有大量的交流。研习完本课，参训者能够从问题入手，利用所学思路办法，破解创业进程中的具体问题。
Mapping of the course content against the AMBA Criteria
Tick√
AMBA Criteria
√
(i) the concepts, workflowes and institutions in the offeringion and marketing of goods and/or services and the financing of commercial enterprise or other forms of enterprise;
√
(ii) the concepts and applications of accounting, of quantitative methods, and administration information systems including IT applications;
√
(iii) enterprise theory, behavior, HRM issues and interpersonal communications;
√
(iv) the workflowes and problems of general administration at the operational and strategic level;
√
(v) Macro and micro economics
√
(vi) commercial research methods and consultancy competencies;
√
(vii) the impact of environmental forces on enterprises, including: legal systems; demographics; ethical, social, and technological change issues;
√
(viii) explicit coverage of the capacity to respond to and manage change;
√
(ix) commercial policy and game plan;
√
(x) leadership and entrepreneurship;
√
(xi) an grasping of the impact of sustainability, ethics and risk administration on commercial decisions and performance;
√
(xii) further contemporary and pervasive issues, such as creativity, enterprise, innovation, e-commerce, know-how administration, and globalization;
√
(xiii) the international dimension to the above, including political risk and contemporary workflowes of regionalization, emerging markets, global governance and globalization.
II.
Course Learning Outcomes
On completion of the program, students should be able to:
1 革新理念拉升
2 革新格局拉升
3 革新规律掌握
4 革新办法研习
5 革新组织炼就
6 创业核心推演
Alignments of Program and Course Learning Outcomes (CLO):
Program Learning Outcomes
Course study outcomes (CLO) #
1 革新理念拉升
最 新 科 技进展
弄懂认知局限
拉升认知水平
2 革新格局拉升
何为格局
伟人的格局
大视野下的格局拉升
3 革新规律掌握
传统革新的办法
单要素矛盾冲突破解
双要素矛盾冲突破解
革新演化路径
4 革新办法研习
TRIZ理论
第二曲线理论
5 革新组织炼就
何为革新信念
革新信念经典实例
革新的硬环境
颠覆性革新组织炼就
未来的组织模式
6 创业核心推演
革新的内容很多都是反常识的
III.
Teaching Syllabus
General description of the teaching arrangement
Tentative Teaching Schedule
Session
Date
Topic
Cases/
Exercises
Group based Assignment
1
4.10
世界发生了那些变化
前沿科技技艺纵览
埃隆马斯克
IBM机器智能
达芬奇机器人
Beyoudmeat实例
2
4.10
怎样拉升革新认知水平
持续拉升个人格局高度
美团实例
路径倚重实例
海盗分金
3
4.11
革新的底层推演
革新规律和革新抓手
TRIZ理论
革新演化规律
集装箱实例
Netflix实例
华为实例
4
4.11
革新活动实践实例
沙盘活动：尽你们的所能去赢
5
5.16
革新中的反常识现象
买方是正确的么
利润最要害么
充分竞争更好么
6
5.16
世界咖啡创业革新活动
世界咖啡活动
7
5.17
革新组织炼就和革新实例分享
海底捞
苏宁电器
00后的管控
8
5.17
创业实例碰头
交流碰头
9
IV.
Reference Materials
Textbook:老师的课件.
Reading Books and Materials
《穷查理宝典》（查理芒格）
《只有偏执狂才能生存》（格鲁夫）
《要则》（达里奥）
《思索快和慢》（卡尼曼）
《科学管控原理》（泰勒）
《从0到1》（彼得蒂尔）
《禅和摩托车维修艺术》（波西格）
《革新者的窘境》（克里斯坦森）
Websites resources:
Other web resources:
V.
Teaching and Learning Methods, and Learning Outcome Assessment
Learning Outcomes
Teaching & Learning Methods
Assessment
革新理念
实例拆解
认知拉升
课堂游戏
个人格局
实例拆解和碰头
革新规律
TRIZ理论
革新演化抓手
革新组织
实例碰头
创业规划书
小组展示
VI.
Assignments and Requirements
1. written report (创业BP)。（小组作业完成，运行层面，最终成绩以此为主。）
2. Case Analysis (实例拆解): (30%) （实例拆解需在课堂分享后才有得分，每次上课最多不超过两个队伍，每个队伍分享时间15-20分钟）
I.
Assessment
Items
% of grade
Assessors
Attendance and class activities
10
By TA and Tutor
Written report (Self contribution)
60
By tutor
Case Analysis
30
By other crews
II.
Special requirements
1) Students are required to participate lectures on time. Absence from lectures should be approved by the lecturer with written notices otherwise the Attendance Score of 10 % shall be deducted from your final assessment.
2) Mobile phone should be switched off or adjusted to vibration functions during lecture hours. No mobile phone is used during lecture hours for calling, message sending, surfing or wechattig.
3) Attendance assignment for others shall be strictly prohibited. Behaviors of such shall be treated with -10% for both.
I.
Academic Misconduct
The University takes any form of academic misconduct seriously. Academic misconduct on the part of a student, which involves amongst other forms of misconduct: Cheating, Plagiarism and Collusion.
Plagiarism is the use of another scholar’s work as your own. It includes not only the re-presentation of an entire article or section in a paper, but also (most commonly) the paraphrasing or rearrangement of another’s material without proper attribution. Summarizing someone else’s ideas and putting them in your own words does
not
free you from the obligation of acknowledging their work by way of appropriate citation and referencing. Failure to acknow-how material correctly is an offence against professional standards.
Most commonly, plagiarism exists when: the work submitted or presented was done, in whole or in part, by an individual other than the one submitting or presenting the work (this includes having another impersonate the student or otherwise substituting the work of another for the student's own in an examination or test); parts of the work are taken from another source without reference to the original author; or the whole work, such as an essay, is copied from another source.
Collusion includes inciting, assisting, facilitating, concealing or being involved in plagiarism, cheating or other academic misconduct by others.
课程大纲
Syllabus for Entrepreneurship and Innovation administration（EIM）
《创业和革新管控》课程纲要
Tutor：Prof. Xinqing Luo
授课教师：
骆欣庆 教授
MBA School
Guangdong University of Foreign Studies
Spring, 2021
Course title:
Entrepreneurship and Innovation administration（EIM）
Pre-requisites:
Management,
Students:
Nature:
Compulsory
Credit hours:
32hrs
Credit points:
2
Instructor name:
Xinqing Luo 骆欣庆
Class time:
.
Instructor title:
Professor
Class/ Room
Office:
Phone:
Office hours:
Email:
Teaching Assistant:
Tel:
Email:
I. Course Description
. 在今天环境复杂多变的外部条件下，组织和个体一定要树立全新的思路轮廓和认知模型，用革新思路驱动公司创业。本课主要支援公司管人者和决策人员构筑全新的革新性思路，拉升员工的认知水平，掌握思路的底层规律，树立正确的公司家精神。课程主要以实例的方式开展授课，中间和参训者有大量的交流。研习完本课，参训者能够从问题入手，利用所学思路办法，破解创业进程中的具体问题。
Mapping of the course content against the AMBA Criteria
Tick√
AMBA Criteria
√
(i) the concepts, workflowes and institutions in the offeringion and marketing of goods and/or services and the financing of commercial enterprise or other forms of enterprise;
√
(ii) the concepts and applications of accounting, of quantitative methods, and administration information systems including IT applications;
√
(iii) enterprise theory, behavior, HRM issues and interpersonal communications;
√
(iv) the workflowes and problems of general administration at the operational and strategic level;
√
(v) Macro and micro economics
√
(vi) commercial research methods and consultancy competencies;
√
(vii) the impact of environmental forces on enterprises, including: legal systems; demographics; ethical, social, and technological change issues;
√
(viii) explicit coverage of the capacity to respond to and manage change;
√
(ix) commercial policy and game plan;
√
(x) leadership and entrepreneurship;
√
(xi) an grasping of the impact of sustainability, ethics and risk administration on commercial decisions and performance;
√
(xii) further contemporary and pervasive issues, such as creativity, enterprise, innovation, e-commerce, know-how administration, and globalization;
√
(xiii) the international dimension to the above, including political risk and contemporary workflowes of regionalization, emerging markets, global governance and globalization.
II. Course Learning Outcomes
On completion of the program, students should be able to:
1 革新理念拉升
2 革新格局拉升
3 革新规律掌握
4 革新办法研习
5 革新组织炼就
6 创业核心推演
Alignments of Program and Course Learning Outcomes (CLO):
Program Learning Outcomes
Course study outcomes (CLO) #
1 革新理念拉升
最 新 科 技进展
弄懂认知局限
拉升认知水平
2 革新格局拉升
何为格局
伟人的格局
大视野下的格局拉升
3 革新规律掌握
传统革新的办法
单要素矛盾冲突破解
双要素矛盾冲突破解
革新演化路径
4 革新办法研习
TRIZ理论
第二曲线理论
5 革新组织炼就
何为革新信念
革新信念经典实例
革新的硬环境
颠覆性革新组织炼就
未来的组织模式
6 创业核心推演
革新的内容很多都是反常识的
III. Teaching Syllabus
General description of the teaching arrangement
Tentative Teaching Schedule
Session
Date
Topic
Cases/
Exercises
Group based Assignment
1
4.10
世界发生了那些变化
前沿科技技艺纵览
埃隆马斯克
IBM机器智能
达芬奇机器人
Beyoudmeat实例
2
4.10
怎样拉升革新认知水平
持续拉升个人格局高度
美团实例
路径倚重实例
海盗分金
3
4.11
革新的底层推演
革新规律和革新抓手
TRIZ理论
革新演化规律
集装箱实例
Netflix实例
华为实例
4
4.11
革新活动实践实例
沙盘活动：尽你们的所能去赢
5
5.16
革新中的反常识现象
买方是正确的么
利润最要害么
充分竞争更好么
6
5.16
世界咖啡创业革新活动
世界咖啡活动
7
5.17
革新组织炼就和革新实例分享
海底捞
苏宁电器
00后的管控
8
5.17
创业实例碰头
交流碰头
9
IV. Reference Materials
Textbook:老师的课件.
Reading Books and Materials
《穷查理宝典》（查理芒格）
《只有偏执狂才能生存》（格鲁夫）
《要则》（达里奥）
《思索快和慢》（卡尼曼）
《科学管控原理》（泰勒）
《从0到1》（彼得蒂尔）
《禅和摩托车维修艺术》（波西格）
《革新者的窘境》（克里斯坦森）
Websites resources:
Other web resources:
V. Teaching and Learning Methods, and Learning Outcome Assessment
Learning Outcomes
Teaching & Learning Methods
Assessment
革新理念
实例拆解
认知拉升
课堂游戏
个人格局
实例拆解和碰头
革新规律
TRIZ理论
革新演化抓手
革新组织
实例碰头
创业规划书
小组展示
VI. Assignments and Requirements
1. written report (创业BP)。（小组作业完成，运行层面，最终成绩以此为主。）
2. Case Analysis (实例拆解): (30%) （实例拆解需在课堂分享后才有得分，每次上课最多不超过两个队伍，每个队伍分享时间15-20分钟）
I. Assessment
Items
% of grade
Assessors
Attendance and class activities
10
By TA and Tutor
Written report (Self contribution)
60
By tutor
Case Analysis
30
By other crews
II. Special requirements
1) Students are required to participate lectures on time. Absence from lectures should be approved by the lecturer with written notices otherwise the Attendance Score of 10 % shall be deducted from your final assessment.
2) Mobile phone should be switched off or adjusted to vibration functions during lecture hours. No mobile phone is used during lecture hours for calling, message sending, surfing or wechattig.
3) Attendance assignment for others shall be strictly prohibited. Behaviors of such shall be treated with -10% for both.
I. Academic Misconduct
The University takes any form of academic misconduct seriously. Academic misconduct on the part of a student, which involves amongst other forms of misconduct: Cheating, Plagiarism and Collusion.
Plagiarism is the use of another scholar’s work as your own. It includes not only the re-presentation of an entire article or section in a paper, but also (most commonly) the paraphrasing or rearrangement of another’s material without proper attribution. Summarizing someone else’s ideas and putting them in your own words does not free you from the obligation of acknowledging their work by way of appropriate citation and referencing. Failure to acknow-how material correctly is an offence against professional standards.
Most commonly, plagiarism exists when: the work submitted or presented was done, in whole or in part, by an individual other than the one submitting or presenting the work (this includes having another impersonate the student or otherwise substituting the work of another for the student's own in an examination or test); parts of the work are taken from another source without reference to the original author; or the whole work, such as an essay, is copied from another source.
Collusion includes inciting, assisting, facilitating, concealing or being involved in plagiarism, cheating or other academic misconduct by others.
老师简介
Introduction to lecturers
弄懂更多
博闻智咨询|骆欣庆老师
适合谁听
公司相关管人人员。建议同一家企业 3 人以上同来，课堂上直接改造本企业的实际问题——单人参加也能学到方法，但带不走可用的成果。
交付流程
课前：顾问访谈 2 位管理者，收集现状与问题清单，讲师据此调整案例。课中：讲授与演练各占一半，产出可直接用的工具与方案。课后：7 天内提交改进建议，30 天内一次线上答疑。